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Brand Usage and Guidelines

Working with our colleagues at Johns Hopkins Medicine's Marketing and Communications team, we have created a branding guide that can help you use our logo, which represents both children and Johns Hopkins Medicine’s stellar reputation in research, patient care and teaching. The dome drawn with a child’s hand combines these elements into one visual icon. 

Our Graphic Standards guidelines are for using the logo in business cards, letterhead, websites and anything else that we want to brand.

A well-established brand relies on repeated and consistent use of the brandmark. Departments and divisions should not create their own logo or other identifying mark, but embrace this one so that we can unify Hopkins Children’s divisions, staff and faculty. 

Our Office of Communications & Public Affairs stands ready to help you with any questions you may have about our brandmark, materials development or overall branding.